#16: "It's Time To Swing For The Fences" - Tanbir Grover (Pet Valu)

🙌 In this episode - we had such a great time chatting with Tanbir Grover who is the Chief Marketing & Digital Officer at Pet Valu!

Pet Valu is Canada’s leading retailer of pet food & pet-related supplies with over 800 locations across the country. For the past 50 years - they’ve been bringing joy to devoted pet lovers & their pets alike. 

Tanbir joined at what was a critical inflection point in Pet Valu’s journey. He joined during the midst of the pandemic - when they didn’t sell online, our relationships with pets were fundamentally changing, and the company was on the cusp of going public. Since that defining moment - he has helped them to steward their brand build efforts all the way to their digital capabilities. 

Prior to this role - he has a wealth of experience in the retail industry having worked at Lowe’s, Hudson’s Bay, and Sears. 

Amongst other things - we chatted with him about how Pet Valu continues to stand out in a crowded space, the biggest trends shaping the industry, a fateful call that changed his career trajectory, the value of an outsider's perspective, how you can connect the dots in hindsight & his dog Levi’s awesome Halloween costume (hint:🐕🦸‍♂️).