The DeBrief: Skip To The Good Part (Skip)

The team behind “Skip To The Good Part” share a behind-the-scenes look into how the campaign came to life.

🥁 Introducing a new content series called "The DeBrief"! In each episode - we’re going to unpack some of our favourite Canadian campaigns with some of the brilliant minds (client-side & agency-side) behind them.

As marketers - we see some amazing work but rarely have a chance to receive a behind-the-scenes look. What was the insight? Where was there tension? What got left on the cutting room floor? All of those questions & more will be answered in each episode!

First up - we unpacked Skip’s incredible brand refresh (formerly Skip The Dishes) & new “Skip to the Good Part” platform. We had the pleasure of chatting with Phil Sylver (Creative Director at Skip) & Rami Dudin (Executive Strategy Director at Courage). 

Amongst other things - we chatted about: how Jon Hamm found himself back at the centre of their new campaign, the scene that had some of them on edge, the recipe to a great client/agency relationship & how they are continuing to re-insert themselves in the lives of consumers across the country. 

You won't want to "skip" this one😉!