#12: "We're Trying To Shift The Industry" - Azadeh Attar (Pinterest)

📌 We had an absolute blast chatting with Azadeh Attar who is the Director of CPG Partnerships at Pinterest.

Pinterest has cemented itself as one of the go-to platforms to turn inspiration into action. Whether it’s searching for travel ideas, planning out a home reno, discovering a new recipe, shopping for a new outfit for anything in between. They’ve recently reached over half a billion monthly active users & continue to cultivate a positive space for users/brands. 

There, Azadeh actually joined as one of their first employees in Canada and since then, she has helped to dramatically scale their advertising presence in this market. Prior to Pinterest -  she spent 8 years at Google Canada & began her career in CPG at General Mills. 

In this episode - we chatted with her about her love for building from the ground floor, how she’s managed major career jumps, the biggest myths about marketing/sales, what is fueling Pinterest’s massive momentum, head-scratching “Gen Z” trends  & what’s on her vision board. 🔮