#6: "Creativity is a Competitive Advantage" - Azim Akhtar (KFC)
We recently (virtually) sat down with Azim Akhtar who is the Director of Brand Marketing at KFC Canada. For the past few years - his team has struck the perfect balance between respecting KFC’s iconic history while still pushing the brand into new, uncharted territory. His team has been on an incredible run with exceptional work: heartfelt apology to utensils (because KFC is finger-licking good), hosting a funeral for old fries, "fixing" the competition's chicken sandwiches, and tapping into culture moments in basketball.
In this episode, we chat with Azim about the power of (good) marketing, his humble beginnings, must-hear advice for upstart marketers, and the most underrated menu item at KFC. Unfortunately, we didn’t get to hear the 11 ingredients in their secret seasoning recipe... but we got a few tasty takeaways to chew on.
Who’s in this episode
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Azim Akhtar
DIRECTOR OF MARKETING
KFC -
JP Del Carmen
HOST
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Jeevan Grewal
HOST
“Run your own marathon. So people say like run your own race, but there's a whole thing around, it's not a race, it's a marathon and having that long view.”
— Azim Akhtar