#13: "Marketing Is An Ocean Of Opportunity" - Lisa Mack (TELUS)

🙌 We had an incredible time chatting with Lisa Mack who is the VP of Brand at Telus! 

You know & love Telus as one of Canada’s largest telcos. What you might not know is that their ambitions span well beyond that into areas such as health, agriculture & sustainability. They’re on a mission to make the future friendly & have worked tirelessly over the past few decades to bring that mission to life. They’ve contributed $1.7 billion, including 2.2 million days of charities & community organizations since 2000 - more than any company in the world. 🤯

Amongst other things, Lisa helps to infuse their social purpose across consumer touchpoints & has spent the past 10 years helping to build Telus into a beloved brand. Prior to that - she proudly spent time in advertising & graduated from Waterloo with a degree in Arts/Psychology/HR. 

In this episode - hear Lisa tell us (sorry, had to) about: how her team is continuing to evolve Telus’ brand platform (with the help from some cute critters 🦜🦁), the power of purpose, why she likens marketing to an ocean, her top career planning tips & the corporate buzzword that makes her cringe😅.