#17: "We're A Team Of Passionate Builders" - Maria Acevedo (Greenhouse)
🎉 As you work towards your new year's wellness goals (wait, we all still are right?) - who better to hear from than a leader who is shaping the health & wellness space? We had the absolute pleasure of chatting with Maria Acevedo, the Head of Marketing & eCommerce at Greenhouse.
What started as a local cold-pressed juice start-up has now flourished into a plant-based beverage company that is scaling across Canada & the US. From their game-changing fiery ginger shots to their organic oat milks - they continue to live out their mission of making plant-based nutrition more accessible. Maria stewards everything from product innovation to eCommerce & her team of “passionate builders” are actively writing the next chapter in the company’s remarkable story.
She has spent the past 2 years at Greenhouse. Prior to that - she’s carved out a dynamic career having worked in industries such as CPG, cannabis & alcohol.
Amongst other things - we chatted about her constant pursuit of “10xing” her skills, her secrets to thriving in a scale-up, why marketing can be the glue that brings it all together, how Greenhouse continues to be a trailblazer & the fiery product that they call “liquid gold”🔥(yes, we can confirm that it’s amazing).
Who’s in this episode
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Maria Acevedo
HEAD OF MARKETING & ECOMMERCE
Greenhouse -
JP Del Carmen
HOST
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Jeevan Grewal
HOST
“Marketing is the heart of the company. And I think that Marketing starts the domino effect of people feeling proud of where they work and proud of carrying or drinking the brand.”
— Maria Acevedo